Digital Product Evolution


How consumer goods go online

Most manufacturers mark their products with a batch number at the end of the line – and, depending on the product, also with a best before date.

Printing technologies that automatically create and apply this information are used for this purpose.

With the introduction of standardized 2D codes for the retail sector, new challenges and questions arise:

  • What elements does the code contain?
  • How is the code generated?
  • Does the code need to be verified?
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