Expert Interview: 2D Codes in Retail
In the future, 2D codes will be scanned at supermarket checkouts instead of the established barcodes. Retailers and manufacturers are driving this introduction forward together. Without any ...
Sustainability Success Story with Coca-Cola: Digitalizing the Circular Economy of Bottles
The Coca-Cola Company undoubtedly is one of the biggest brands and producers of soft drinks in the world. With an ambitious strategy, the company takes its part in facing global plastic waste ...
Smart, Connected, or Intelligent? How Packaging Becomes a Digital Touchpoint
A clear breakdown of terms like Smart Packaging and Connected Packaging. Learn why data content is critical and why in-line coding is the key to packaging digitalization.
Increasing QR Code Scan Rates: How Data Makes the Difference
Some brands believe that scan rates of QR codes are too low for them to become widely accepted. Some producers even can read this from the codes they add to their packaging today. They therefore ...
New Codes for Retail
Major supermarkets are upgrading their checkout systems. Retail and producers are joining forces in focus groups to work on pilot projects. Their common objective: implementing 2D-codes on packaging ...